Color of 2023

Color of 2023
image source content.ascential.com

It is undeniably that color has occupied a more important factors in all walks of life accompanied by more experiences we tapped into the world. The symbolic meanings of colors prompt people have a scrupulous attitude towards the usage of colors in commercial activities, fashion designs and technology development and so on. Due to the dominated position of color, knowing the latest color trend is grabbing the favorable opportunities, so to speak. Recently, the renowned authority institute WGSN and COLORO color system jointly launched the envision on color of the year 2023 and offer an overview of key color S/S 2023.

Color of 2023
image source wgsn.com

According the color statements from WGSN & COLORO, color of the year 2023 is digital lavender. This color varies from the raw color palette but is an amalgamated hue that come from digital culture. With the pervasiveness of digitalization and 5G, the traditional purple has elevated with an artificial color, which takes on a powerful sense of healthy protection and improvement. The digital lavender makes an association with health concerned and convey a mental emotion of serenity and calmness. As per prediction of WGSN & COLORO, digital lavender is a trans-gender color and has already embedded the market of youth. Most likely, it will cover all aspects of fashion products by 2023. Its visual healing effect will take it as priority for wellness products, healing and self-care rituals. Also, this amalgamated color will be an ideal for digitalized wellness products, household appliances and mood-boosting lighting.

Color of 2023
image source content.ascential.com

Simultaneously, Combining the innovations of COLORO with the trend forecasting expertise of WGSN, they have put forward four key colors Spring and Summer 2023. They are luscious red (coloro:010-46-36), sundial (coloro:028-59-26), tranquil blue (coloro:114-57-24) and verdigris (coloro:092-38-21). Luscious red is filled with hyper-real, immersive, sensorial; Sundial reveals the feeling of organic, authentic, humble; Tranquil blue are a denotation of clarity, calm, still; Verdigris let us see the other side with invigorating, retro, digital.

On the holistic side, 2023 S/S has aroused a new color revolution. People are eager to get deeper meanings of organic hues alongside with exploration the research on growing digitalized virtual worlds, regardless of saturated or desaturated, powerful or tender, vivid or still, reawakening or optimistic, every expression on color is flourishing.

Color of 2023

Benjamin Moore

Over the last several years, muted colors have encouraged serenity in our homes. Last year, it was all about green, fostering a connection with nature. Now, House Beautiful can exclusively reveal, Benjamin Moore is looking to a bolder, more courageous future with its Color of the Year for 2023: Raspberry Blush (2008-30). The saturated red-orange is basically the best color in a really good sunset, and it’ll inspire you to break free from your color comfort zone.

“It's a really charismatic color and doesn't sit quietly on the wall,” says Andrea Magno, color marketing and development director at Benjamin Moore. “It's about awakening our senses and getting people to engage with a vivacious color.”

Notably, Raspberry Blush marks a pull toward warmer hues. “We've had colors that are on the cooler side of the color wheel for a number of years, and now we're really starting to see a shift to the warmer colors,” Magno says.

Color of 2023

Benjamin Moore

Playing with Raspberry Blush can mean blanketing your walls with it—like as a modern take on the red dining room of the past—or incorporating it in a smaller way through a painted piece of furniture. No matter how much surface area you allot for the color, it’ll bring high energy into any space.

Raspberry Blush also sets the stage for Benjamin Moore's color trends palette for 2023. The eight-color palette features an eclectic mix of colors with nostalgic references to periods like the '80s and '90s as well as deeply saturated hues found in the wild. “A lot of times people talk about (and we've done it, too) looking at nature as a point of inspiration,” Magno explains. “But for this year, instead of looking at more organic, vegetal colors, we were looking at the standout colors—the fiery colors of a sunset, tropical flowers, the depths of the Mediterranean.”

Color of 2023

Benjamin Moore

To celebrate Raspberry Blush, Benjamin Moore tapped the electro-funk duo Chromeo to bring the color's personality to life through a new song fittingly called “Raspberry Blush.” You can also find eight playlists dedicated to each color in the palette on Spotify for an immersive visual and audible experience—perfect for putting on the loudspeaker as you give your home a paint refresh!


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Kelly Allen is the current Associate Editor at House Beautiful, where she covers design, pop culture, and travel for digital and the print magazine. She’s been with the team for nearly three years, attending industry events and covering a range of topics. When she’s not watching every new TV show and movie, she’s browsing vintage home stores, admiring hotel interiors, and wandering around New York City. She previously worked for Delish and Cosmopolitan. Follow her on Instagram.

What is 2023 color of the year?

For its 2023 color of the year, Krylon selected Spanish Moss, a deep forest green that nods to nature. The spray paint shade easily upgrades furniture and decor, plus plays well with practically everything. "This midnight green has a strong connection with the richness of nature, dense forests, and mossy terrains.

What is the color of the year 2022 2023?

Viridian Green: PANTONE® 17-5126 TPX Viridian Green This is a green, sometimes also called Veronese green, with a distinctive blue undertone that makes it particularly appealing for many uses.

What is the color for 2024?

WGSN, a global authority on consumer and design trends, and Coloro, a global authority on the future of color, have announced Apricot Crush as their Color of the Year for 2024.

What is the year color for 2022?

Last but certainly not least, industry leader Pantone announced its color of the year for 2022 in early December. The selection was Very Peri, a perfectly purple blue shade of periwinkle.