What is the salary range for a Marketing Specialist in United Kingdom? What is the average hourly rate?
The average salary for a Marketing Specialist in United Kingdom is £43,571 per year. The salary range for a Marketing Specialist is between £33,362 and £54,220. While we are seeing hourly wages as high as £26 and as low as £16, the majority of Marketing Specialists are currently paid an average of £21 in United Kingdom. The average salary pay range for a Marketing Specialist can vary depending on specific skills, level of skill, location, education, and years of experience. The company size, industry, and location, and numbers of available job candidates may also affect salary offers. Salaries for a Marketing Specialist in United Kingdom can differ based on any or all of these varying factors. March 03, 2021 salary.com ]
Why should you negotiate salary for a Marketing Specialist role? What are effective negotiation strategies?
Most hiring managers in United Kingdom expect job candidates to negotiate salary. By doing this you will demonstrate that you are confident in your abilities and comfortable taking initiative which are traits that are beneficial for almost any role. You should try to negotiate the highest starting salary of the Marketing Specialist position that you can in United Kingdom. This starting salary of the Marketing Specialist position will become the basis for all future increases while you are employed at the firm. A lower starting salary will result in smaller raises, even if the % increase is large, so try to maximize that starting base salary amount.
Once you have received an offer of the Marketing Specialist position in United Kingdom, ask for a little time to consider it. Research salary levels for the position so you will know what range of salary is applicable for your job and location. Emphasize any special skills, experience, certifications, or credentials that you have. Point out past accomplishments that will be useful in the role. Suggest a salary that is slightly higher than your target, this will give you room to negotiate a lower amount but still meet your needs. March 03, 2021 salary.com ]
How do you evaluate the advantages, opportunities, and salary for a Marketing Specialist role located in large metropolitan city or in a small town?
Start your evaluation by defining the most important aspects of the job and the overall lifestyle you can expect based on the location. The higher salary range of a Marketing Specialist in the United Kingdom can be one of the reasons you are attracted to a position in a large city, but keep in mind that differences in the cost of living usually result in higher living expenses and less disposable income. a Marketing Specialist job in a large city of the United Kingdom may offer a more varied experience, and greater opportunities for career progression, but may require long commutes or extended work hours. A large city in the United Kingdom also provides more opportunities for entertainment and other activities. On the other hand, a non-metro location may offer lower salaries and fewer opportunities but have more affordable living expenses, shorter commute times, and other advantages. Consider these factors before you decide which Marketing Specialist job is right for you. March 03, 2021 salary.com ]
Last Update: March 03, 2021
Read about Digital Marketing Specialist salaries and related job and salary information across the UK
Salary by Region
Compare Digital Marketing Specialist salaries across different regions
| Digital Marketing Specialist salary Scotland | £24,814.45 |
| Digital Marketing Specialist salary Wales | £23,563.64 |
| Digital Marketing Specialist salary Northern Ireland | £26,255.30 |
| Digital Marketing Specialist salary East Midlands | £27,858.94 |
| Digital Marketing Specialist salary Eastern | £28,745.91 |
| Digital Marketing Specialist salary London | £41,159.85 |
| Digital Marketing Specialist salary North East | £22,726.00 |
| Digital Marketing Specialist salary North West | £25,979.56 |
| Digital Marketing Specialist salary South East | £27,662.42 |
| Digital Marketing Specialist salary South West | £26,587.60 |
| Digital Marketing Specialist salary West Midlands | £27,653.69 |
| Digital Marketing Specialist salary Yorkshire and the Humber | £25,089.39 |
Average Yearly Salary
68,800 GBP
[ 5,730 GBP monthly]
LOW
31,600
GBP AVERAGE
68,800
GBP HIGH
109,000
GBP
A person working as a Marketing Specialist in London typically earns around 68,800 GBP per year. Salaries range from 31,600 GBP [lowest] to 109,000 GBP [highest].
This is the average yearly salary including housing, transport, and other benefits. Marketing Specialist salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Marketing Specialist salaries in London range from 31,600 GBP per year [minimum salary] to 109,000 GBP per year [maximum salary].
The median salary is 74,300 GBP per year, which means that half [50%] of people working as Marketing Specialist[s] are earning less than 74,300 GBP while the other half are earning more than 74,300 GBP. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Marketing Specialist[s] are earning less than 47,700 GBP while 75% of them are earning more than 47,700 GBP. Also from the diagram, 75% of Marketing Specialist[s] are earning less than 99,200 GBP while 25% are earning more than 99,200 GBP.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Marketing Specialist salaries by experience level and this is what we found.
A Marketing Specialist with less than two years of experience makes approximately 35,900 GBP per year.
While someone with an experience level between two and five years is expected to earn 48,000 GBP per year, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 70,900 GBP per year, 48% more than someone with two to five years of experience.
“ On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark. ”
Additionally, Marketing Specialist[s] whose expertise span anywhere between ten and fifteen years get a salary equivalent to 86,500 GBP per year, 22% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 94,200 GBP per year, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 102,000 GBP per year, 8% more than people with fifteen to twenty years of experience.
Marketing Specialist average salary change by experience in London
| 0 - 2 Years | 35,900 GBP | |
| 2 - 5 Years | +34% | 48,000 GBP |
| 5 - 10 Years | +48% | 70,900 GBP |
| 10 - 15 Years | +22% | 86,500 GBP |
| 15 - 20 Years | +9% | 94,200 GBP |
| 20+ Years | +8% | 102,000 GBP |
Percentage increase and decrease are relative to the previous value
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Marketing Specialist salaries by education level in order to make a comparison.
When the education level is High School, the average salary of a Marketing Specialist is 44,100 GBP per year.
While someone with a Certificate or Diploma gets a salary of 51,900 GBP per year, 18% more than someone having a High School degree.
A Bachelor's Degree gets its holder an average salary of 75,200 GBP per year, 45% more than someone with a Certificate or Diploma.
Professionals who hold a Master's Degree are rewarded with an average salary of 98,500 GBP per year, 31% more than someone with Bachelor's Degree.
Marketing Specialist average salary difference by education level in London
| High School | 44,100 GBP | |
| Certificate or Diploma | +18% | 51,900 GBP |
| Bachelor's Degree | +45% | 75,200 GBP |
| Master's Degree | +31% | 98,500 GBP |
Percentage increase and decrease are relative to the previous value
A Master's degree program or any post-graduate program in United Kingdom costs anywhere from 29,600 Pound Sterling[s] to 88,700 Pound Sterling[s] and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Marketing Specialist employees in United Kingdom earn 4% more than their female counterparts on average.
| Male | 62,300 GBP | |
| Female | -4% | 59,600 GBP |
Percentage increase and decrease are relative to the previous value
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Check The ListMarketing Specialist[s] in United Kingdom are likely to observe a salary increase of approximately 12% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.
The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year [12 months] can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
“The average salary increase in one year [12 months] in United Kingdom is 7%.”
| Banking | 3% | |
| Energy | 6% | |
| Information Technology | 9% | |
| Healthcare | 3% | |
| Travel | 6% | |
| Construction | 9% | |
| Education | 3% |
Listed above are the average annual increase rates for each industry in United Kingdom for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
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See Full ListMarketing Specialist Bonus and Incentive Rates in United Kingdom
How much and how often are bonuses being awarded?
A Marketing Specialist is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
| Received Bonus | ||
| No Bonus |
What makes a position worthy of good bonuses and a high salary?
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
“Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.”
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
33 GBP per hour
Hourly Wage = Annual Salary ÷ [ 52 x 5 x 8 ]
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used [assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs]. The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
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Start Saving!The average salary for Marketing Specialist is 29% less than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.
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Check The List| Account Handler | 66,900 GBP | |
| Affiliate Manager | 87,700 GBP | |
| Analytics Specialist | 63,500 GBP | -8% |
| Assistant Brand Manager | 97,900 GBP | +42% |
| Assistant Product Manager | 98,900 GBP | +44% |
| Brand Ambassador | 130,000 GBP | +89% |
| Brand Manager | 139,000 GBP | +100% |
| Campaign Specialist | 83,800 GBP | +22% |
| Chief Marketing Officer | 146,000 GBP | +110% |
| Communications Officer | 44,000 GBP | -36% |
| Content Marketing Strategist | 87,200 GBP | +27% |
| Creative Marketing Lead | 87,300 GBP | +27% |
| Creative Writer | 53,400 GBP | -22% |
| Digital Marketing Manager | 114,000 GBP | +66% |
| Event Marketing | 106,000 GBP | +54% |
| Localization Manager | 102,000 GBP | +48% |
| Market Development Manager | 123,000 GBP | +79% |
| Market Research Analyst | 99,100 GBP | +44% |
| Market Research Manager | 106,000 GBP | +54% |
| Market Segmentation Director | 107,000 GBP | +56% |
| Marketing Advisor | 88,900 GBP | +29% |
| Marketing Analyst | 88,000 GBP | +28% |
| Marketing Assistant | 47,700 GBP | -31% |
| Marketing Associate | 46,600 GBP | -32% |
| Marketing Communications Manager | 95,400 GBP | +39% |
| Marketing Consultant | 110,000 GBP | +60% |
| Marketing Coordinator | 48,600 GBP | -29% |
| Marketing Distribution Executive | 120,000 GBP | +74% |
| Marketing Executive | 117,000 GBP | +70% |
| Marketing Manager | 145,000 GBP | +110% |
| Marketing Officer | 47,200 GBP | -31% |
| Marketing Specialist | 68,800 GBP | +0% |
| Marketing Writer | 54,500 GBP | -21% |
| Online Marketing Analyst | 83,600 GBP | +22% |
| Optimization Manager | 94,700 GBP | +38% |
| Outbound Sales | 67,100 GBP | -2% |
| Outreach Coordinator | 62,700 GBP | -9% |
| Outreach Specialist | 80,300 GBP | +17% |
| Product Development | 108,000 GBP | +57% |
| Product Marketing Manager | 115,000 GBP | +67% |
| Product Researcher | 59,600 GBP | -13% |
| Product Training Specialist | 72,800 GBP | +6% |
| Project Manager | 89,700 GBP | +30% |
| Publications Coordinator | 50,100 GBP | -27% |
| Research Executive | 100,000 GBP | +45% |
| Sales and Marketing Assistant | 44,400 GBP | -35% |
| Sales Management Support | 51,500 GBP | -25% |
| Search Marketing Strategist | 126,000 GBP | +83% |
| Social Media Specialist | 79,900 GBP | +16% |
| Spaceman Analyst | 44,200 GBP | -36% |
| Sponsorship Consultant | 73,200 GBP | +6% |
| Team Leader | 90,400 GBP | +31% |
| Telemarketer | 44,300 GBP | -36% |
| Trade Marketing Manager | 116,000 GBP | +69% |
| Trade Marketing Professional | 85,500 GBP | +24% |
| Web Analytics Manager | 92,100 GBP | +34% |
| Web Content Manager | 89,700 GBP | +30% |
| Abingdon | 56,100 GBP |
| Birmingham | 69,200 GBP |
| Bradford | 67,900 GBP |
| Brighton | 68,200 GBP |
| Bristol | 68,000 GBP |
| Cambridge | 60,300 GBP |
| Canterbury | 58,500 GBP |
| Chester | 56,500 GBP |
| Coventry | 67,700 GBP |
| Derby | 68,100 GBP |
| Durham | 55,800 GBP |
| Exeter | 60,800 GBP |
| Gloucester | 62,200 GBP |
| Hartlepool | 56,900 GBP |
| Kingston upon Hull | 67,000 GBP |
| Leeds | 73,100 GBP |
| Leicester | 65,900 GBP |
| Lincoln | 61,300 GBP |
| Liverpool | 72,300 GBP |
| London | 68,800 GBP |
| Manchester | 69,300 GBP |
| Newcastle | 68,400 GBP |
| Norwich | 58,600 GBP |
| Nottingham | 66,800 GBP |
| Oxford | 64,500 GBP |
| Peterborough | 60,900 GBP |
| Plymouth | 64,900 GBP |
| Poole | 63,200 GBP |
| Portsmouth | 61,400 GBP |
| Ripon | 54,900 GBP |
| Salisbury | 58,700 GBP |
| Sheffield | 66,700 GBP |
| Somerset | 71,500 GBP |
| Southampton | 64,100 GBP |
| Truro | 57,300 GBP |
| Wakefield | 55,900 GBP |
| Wells | 54,200 GBP |
| Winchester | 58,600 GBP |
| Wolverhampton | 69,000 GBP |
| York | 62,700 GBP |
Where can you get paid more, working for a private company or for the government? Public sector employees in United Kingdom earn 4% more than their private sector counterparts on average across all sectors.
| Private Sector | 69,500 GBP | |
| Public Sector | +4% | 72,600 GBP |
Percentage increase and decrease are relative to the previous value
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