1. Partisan loyalty
-Most likely to assert itself in less visible races
2. Issues and policy preferences
-Some voters cast their ballot for candidate whose positions on issues of importance they believe to be closest to their own
3. Candidate characteristics
-A candidate's race, ethnicity, religion, gender, geographic background, or social background may be a factor
American Corrections
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a proposed law or policy change that is placed on the ballot by citizens or interest groups for a popular vote
If a ballot initiative receives majority support, it becomes law
Ballot initiatives frequently deal with controversial policy issues that elected officials are reluctant to address. At the turn of the twentieth century, they were used to grant women the right to vote, prevent child labor, limit the workday to eight hours, and allow voters to elect U.S. senators directly [rather than having them chosen by state legislatures]. In recent years, voters in several states have used them to raise or lower taxes, pass term limits for elected officials, prohibit social services for undocumented immigrants, raise taxes on the wealthy, create nonpartisan redistricting, legalize marijuana, and much more
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