What means selling goods and services to ultimate customers over the internet?
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Definition Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C). Term Definition A whole set of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumers. Term Definition Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but dont take title to the goods. Term Definition A marketing intermediary that sells to other organizations.Term Definition An organization that sells to ultimate consumers. Term Definition In economics, the want-satisfying ability, or value, that organizations add to goods or services. Term Definition Adding value to products by making them available when they're needed. Term Definition Adding value to products by having them where people want them. Term Definition Doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow-up service. Term Definition Adding value to products by opeing two-way flows of information between marketing participants. Term Definition Adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time. Term Definition Independently owned firms that take title to the goods they handle. Term Definition Wholesalers that furnish racks or shelves full of merchandise to retailers, display products, and sell on consignment.Term Cash-and-Carry WholesalersDefinition Wholesalers that serve mostly smaller retailers with a limited assortment of products. Term Definition Wholesalers that solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer. Term Definition Distribution that puts products into as many retail outlets as possible. Term Definition Distribution that sends products to only a preferred group of retailers in an area.Term Definition Distribution that sends products to only one retail outlet in a given geographic area. Term Definition Selling goods and services to ultimate customers (e.g., you and me) over the Internet. Term Definition The sale of goods and services by telephone. Term Definition Selling to consumers in their homes or where they work.Term Definition Any activity that directly links manufacturers or intermediates with the ultimate consumer. Term Corporate Distribution SystemDefinition A distribution system in which all of the organizations in the channel of distribution are owned by one firm. Term Contractual Distribution SystemDefinition A distribution system in which members are bound to cooperate through contractual agreemnts. Term Administered Distribution SystemDefinition A distribution system in which producers manage all of the marketing functions at the retail level.Term Supply Chain (or value chain)Definition The sequence of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers.Term Definition The process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all the organizations involved in the supply chain; managing the return of such goods, if necessary; and recycling materials when appropriate. Term Definition The marketing activity that involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of consumption to meet customer requirements at a profit.Term Definition The area of logistics that involves bringing raw materials, packaging, other goods and services, and information from suppliers to producers. Term Definition The movement of goods within a warehouse, from warehouses to the factory floor, and from the factory floor to various workstations. Term Definition The area of logistics that involves mnaging the flow of finished products and information to business buyers and ultimate consumers (people like you and me). Term Definition The area of logistics that involves bringing goods back to the manufacturer because of defects or for recycling materials. Term Definition An organization that puts many small shipments together to create a single large shipment that can be transported cost-effectively to the final destination. Term Definition The use of multiple modes of transportation to complete a single long-distance movement of freight. B2C -- short for business-to-consumer -- is a retail model where products move directly from a business to the end user who has purchased the goods or service for personal use. It is often contrasted with the B2B (business-to-business) model, which involves exchanging goods and services between businesses instead of between businesses and consumers. Show
The term B2C is applicable to any business transaction where the consumer directly receives goods or services -- such as retail stores, restaurants and doctor's offices. Most often it refers to e-commerce businesses, which use online platforms to connect their products with consumers. While some B2C businesses use their platforms to market and sell their own products, others make money by connecting buyers to sellers, using content traffic to sell advertisement spaces or restricting content to paid subscriptions. Among e-commerce giants like Amazon and eBay, other recognizable B2C companies include The New York Times, Facebook, Netflix and Uber. In recent years, B2C e-commerce has experienced a surge in popularity, accounting for 56.9% of retail gains from 2018 to 2019, with contributions from large companies such as Amazon. Additionally, the COVID-19 pandemic increased e-commerce sales between 40% to 60% in the first few months of 2020. How does B2C work?B2C businesses sell goods and services directly to their consumers. A consumer can be defined as an end user who purchases a product or service for personal use. Though many businesses sell their own products, this is not a requirement for the B2C model since many companies also sell products purchased from other businesses. A B2C retail experience can be shopping at a local grocery store or purchasing new headphones from an online store. A B2C service experience can be a visit to the doctor, visiting a hair or nail salon, dining out at a restaurant or using the Uber app to purchase transportation. Types of B2C companiesThough the term "B2C" is most frequently used to refer to retailers and marketplaces, it can also be applied to content and service providers. B2C businesses can vary significantly. Some businesses may choose to adopt a combination of profit models -- as many business models incorporate advertising and fee-based approaches together. Common types of B2C companies include the following:
B2C vs. B2BThe primary difference between the B2C and B2B retail models is who the company sells to. B2C businesses sell directly to consumers, while B2B companies sell to other businesses; these other businesses might then go on to serve other businesses or consumers. Other differences include the following:
B2C and B2B transactions can be similar when it comes to considered purchases -- which are buying decisions with higher degrees of risk and reward, both financially and emotionally. B2B transactions are nearly always considered purchases. B2C transactions with high dollar amounts -- such as buying a new house or paying for a college education -- tend to be considered purchases. B2C considered purchases, like B2B transactions, frequently have the following:
 How is marketing different for B2C businesses?Many B2C businesses -- particularly brands with broad audiences -- spend a large percent of their overall expenses on marketing. Advertisements -- such as videos or commercials -- are frequently used in B2C marketing since they can target wide audiences, appeal to emotions and increase brand awareness. In contrast, B2B companies focus on marketing to very specific clients, making broad advertising -- through channels such as print, TV and social media -- ineffective and expensive. In addition, B2C marketing focuses on targeting users and buyers who match particular demographics. Cross-selling and upselling can be a significant source of sales for B2C retailers -- especially e-commerce sellers. Individual shopper data can be used effectively to create personalized shopping recommendations. However, lead management is practiced far less by B2C companies since the sales cycles tend to be short. Unlike B2B companies, the marketing efforts of certain B2C companies in the retail space have started to focus on the customer experience (CX) -- how customers shop, buy, unbox and own products. Benefits of B2C e-commerceB2C e-commerce models have been associated with a number of potential benefits, including the following:
Examples of B2C businessesPopular examples of brick-and-mortar B2C retailers include the following:
Other examples of physical B2C businesses include the following:
Popular examples of e-commerce B2C businesses include the following:
Editor's note: This article was written by Wesley Chai in 2020. TechTarget editors revised it in 2022 to improve the reader experience. What means selling goods and services to ultimate consumers over the internet?Electronic retailing (e-tailing) is the sale of goods and services over the Internet, which can include B2B or B2C sales.
Which is the sale of goods and services through the internet?Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.
Who sell goods to the ultimate consumer?A retailer is a business enterprise that is engaged in the sale of goods and services directly to the ultimate consumers.. He/she normally buys goods in large quantities from wholesalers and sells them in small quantities to the ultimate consumers.. Is the ultimate selling of a product or a service to consumers for their personal or family use?Retailing includes all activities involved in selling goods or services to the final consumers for personal, non-business use. Any organization that sells the products for consumption to the customers for their personal, family, or household use is in the occupation of retailing.
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