Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand quizlet?

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Which of the following terms is used to describe a specific mix of human traits that may be attributed to particular brand?

The term brand personality refers to a set of human characteristics that are attributed to a brand name.

What is the term that means a specific mix of human traits that may attribute to a particular brand such as DSTV and excitement or M Net and competent?

The marketing firm is most likely gathering information about consumers' ________. economic situations. Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand? brand personality.

Which of the following refers to the process by which people select organize and interpret information to form a meaningful picture of the world?

Perception is defined as the process by which individuals select, organize and interpret stimuli into a meaningful and coherent picture of the world.

Which of the following is a social factor that influences consumer buying Behaviour?

Family plays an important role in influencing the buying decisions of individuals.

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