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Q35:
How many choices do researchers commonly use when using Likert scales? A]two B]three C]five D]ten
Q36:
Which type of scale has respondents describe their attitude using a series of bipolar rating scales? A]Likert B]constant-sum C]semantic differential D]Thurstone
Q37:
Which of the following is a graphic representation of semantic differential data for competing brands,products,or stores to highlight comparisons? A]image profile B]category profile C]Likert profile D]comparative profile
Q38:
When a respondent is asked either to agree or to disagree with the statement: "The Mayor is doing a good job of managing the affairs of the city," this type of question produces ____ data. A]ordinal B]nominal C]ratio D]interval
Q39:
Researchers who accept the notion of forced-choice scales essentially argue that the respondents really do have an attitude toward the items that they are asked about.
Q41:
What type of scale is the following?
A]Likert B]behavioral intention C]semantic differential D]constant-sumQ42:
In which type of scale is a neutral point,or point of indifference,at the center of the scale? A]synergistic B]symmetrical C]unbalanced D]balanced
Q43:
If researcher wish to compare six brands of HDTVs on the basis of quality,how many paired comparisons will be necessary? A]3 B]6 C]15 D]30
Q44:
An enduring disposition to respond consistently to an aspect of the world is called a[n]____________________.
Q45:
What type of scale is the following? Please an X at the position on the horizontal line that most reflects your feelings regarding the atmosphere of this restaurant. Modern ________ Old-fashioned A]graphic rating B]Likert C]linear D]category
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16. If a Likert scale statement is worded negatively, the scoring of this item needs to recoded sothat its score values are the opposite of the values of a statement that is positively worded. [T/F]17. Ranking asks the respondent to estimate the magnitude or the extent to which somecharacteristic exists. [T/F]18."I love my job" is an example of which component of an attitude toward one’s job?a. affectiveb. behavioralc. cognitived. perceptive
19.Which attitude component represents a person’s awareness and knowledge of the relativematter?
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20. When a respondent is required to choose one of the fixed alternatives, what type of scale isbeing used?
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Systems Analysis and Design
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Exam 14Chapter 1521. "Do you own a cell phone? _____ Yes_____ No" is an example of what type of question?
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22. Question wording and sequence can substantially influence accuracy. [T/F]23. "Can you name five brands of tires?" is an example of what type of question?a. fixed-alternativeb. pivotc. open-ended responsed. filter
24. A loaded question suggests a socially desirable answer or is emotionally charged. [T/F]25. A question such as:"Have you ever received a speeding ticket? _____ Yes_____ No,"when followed by a question such as:"When did you receive that ticket?" is an example of whattype of question?
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26. "In light of the current economic crisis, do you agree or disagree that the President of theUnited States is doing a good job of managing the economy?" is an example of what type ofquestion?
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d, researcher, Household income in the United States, A, c Stapel
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Systems Analysis and Design
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