Are the evaluative criteria that are related to the actual choice that is made?
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Show Definition Attributes that consumers consider when reviewing alternative solutions to a problemTerm Definition Performance characteristic of an objectTerm Definition Perceived favorable results derived from a particular featureTerm Definition Criteria that are most carefully considered and directly related to the actual choice that is madeTerm Definition Idea that consumers attempt to act rationally within their information processing constraintsTerm Definition Evaluative process where in consumers evaluate products based on the overall feeling that is evoked by the alternativeTerm Attribute based evaluationDefinition Evaluative process where in alternatives are evaluated across a set of attributes that are considered relevant to the purchase situationTerm Definition Mental representations of stored knowledge about groups of productsTerm Definition Attributes that are visually apparent and easily recognizableTerm Definition Attributes that are not readily apparent and can be learned only through experience or contact with the productTerm Definition Attribute that consumers use to infer something about another attributeTerm Definition Mental assessments of the presence of attributes and the consequences associated with those attributesTerm Definition Perceived relationship between product featuresTerm Definition Technique used to develop an understanding of the attributes that guide consumer preferences by having consumers compare product preferences across varying levels of evaluative criteria and expected utilityTerm Definition Decision rule that allows consumers to select products that may perform poorly on one criterion by compensating for the poor performance on one attribute by good performance on anotherTerm Definition Decision rule in which strict guidelines are set prior to selection and any option that does not meet the guidelines is eliminated from considerationTerm Definition Noncompensatory decision rule where the option selected must surpass a minimum cut off across all relevant attributesTerm Definition Noncompensatory decision rule where the option selected surpasses a relatively high cut off point on any attributeTerm Definition Noncompensatory decision rule where the option selected is thought to perform best on the most important attributeTerm Elimination-by-aspects rule (EBA)Definition Noncompensatory decision rule where the consumer begins evaluating options by first looking at the most important attribute and eliminating any option that does not meet a minimum cut off point for that attribute and where subsequent evaluations proceed in order of importance until only one option remainsTerm The accuracy of a consumer's evaluation depends heavily on:Definition the quality of judgments that they make.Term Perceived favorable results derived from a particular feature are called ________ .Definition Term What factors influence the choice of retail outlet?Definition • product variety • store image • location • service • product qualityTerm Price is a ________ of a product.Definition Term ________ is a technique used to develop an understanding of the attributes that guide consumer preferences by having consumers compare product preferences across varying levels of evaluative criteria and expected utility.Definition Term Disjunctive rule is a noncompensatory decision rule where:Definition the option selected surpasses a relatively high cutoff point on any attribute.Term What is the difference between evaluative and determinant criteria?Definition Evaluative criteria are all features and benefits that a consumer considers as relevant to their decision. Determinant criteria are the more important evaluative criteria that are related to the actual choice made.Term What is the difference between features and benefits?Definition Features (attributes) are performance characteristics (e.g., pass code option on a phone). Benefits are the value derived from the feature (e.g., security of the phone).Term Do consumers pay more attention to features or benefits?Definition Term How do consumers' product categories influence the alternative evaluation process?Definition Consumers rely on the knowledge they have regarding relevant product categories.Term How do consumers handle missing information for a particular option within a product category?Definition Consumers weigh common criteria heavily in the evaluation. They tend to discount info that is missing for the option that performs better on the common criteria.Term ________ are abstract in nature and less detailed.Definition What is evaluative criteria?Evaluation criteria are a benchmark, standard, or factor against which conformance, performance, and suitability of a technical capability, activity, product, or plan is measured.
What are the two types of evaluative criteria?There are two types of responses to an evaluative criterion: open-ended and pre-de ned.
What determines the type of evaluative criteria that consumers use?Factors that determine evaluative criteria are features and benefits.
What are evaluative criteria and on what characteristics can they vary?Evaluative criteria are the various dimensions, features, or benefits a consumer looks for in response to a problem. They can vary in terms of type (objectively specified vs. subjectively), number (normally less than six are used), and importance (usually one or two are much more important to a consumer).
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