Thanhf tichs digital gg gen 3 so sánh facebook

Objectives: We assessed the amount, reach, and nature of energy-dense, nutrient-poor (EDNP) food and beverage marketing on Facebook.

Methods: We conducted a content analysis of the marketing techniques used by the 27 most popular food and beverage brand Facebook pages in Australia. We coded content across 19 marketing categories; data were collected from the day each page launched (mean = 3.65 years of activity per page).

Results: We analyzed 13 international pages and 14 Australian-based brand pages; 4 brands (Subway, Coca-Cola, Slurpee, Maltesers) had both national and international pages. Pages widely used marketing features unique to social media that increase consumer interaction and engagement. Common techniques were competitions based on user-generated content, interactive games, and apps. Four pages included apps that allowed followers to place an order directly through Facebook. Adolescent and young adult Facebook users appeared most receptive to engaging with this content.

Conclusions: By using the interactive and social aspects of Facebook to market products, EDNP food brands capitalize on users' social networks and magnify the reach and personal relevance of their marketing messages.

Hundreds of companies of all sizes, from startups to Fortune 500, partner with Upgrow to generate consistent, qualified visitors who buy.

Save Money with our Expert Strategists

Don’t waste your Facebook ad spend on underperforming campaigns and leads that don’t convert. Our Facebook ad experts create an ideal strategy to optimize your ads and drive more revenue. The Upgrow team:

• Researches your brand and learns your target audience.
• Creates ads that attract your target audience to take action.
• Leverages data-driven insights to optimize your ad campaign and bring in highly-qualified leads.
• Leverages real-time data and in-depth analyses as your sales and revenue grow to fine-tune your strategy for the best results. When you choose Upgrow, you maximize returns on your advertising investment.

Optimize Your Ads and Landing Pages for More Conversions

Our Facebook advertising strategy:

• Brings qualified leads straight to your website.
• Increases traffic.
• Boosts your search engine rankings.
• Expands your brand’s visibility.

But we don’t stop there. We specialize in creating landing pages that are optimized for conversion with convincing calls-to-action that guide visitors smoothly through your sales funnel.

And with regular reporting and transparent insights, you’ll be able to see the precise impact of our efforts on your online presence and your business growth.

Facebook Ads Results So Good, They’re Guaranteed

If you don’t see results in the first 60 days, cancel for a refund of your monthly management costs!

Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!

Prisma Developer Relations

Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It’s been awesome working with the Upgrow team. They’re very smart, highly responsive and deliver results!

Digital Marketing Manager Alooma

The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.

Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the “why” behind a recommended tactic or strategy.

Marketing Director, Twistlock

Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.

Increase Revenue with an Experienced Facebook Ad Team

The ultimate goal of our results-driven approach is to deliver tangible, valuable results for your business. Our efforts are focused solely on increasing revenue and driving leads, and we tailor our social media marketing strategy to get results.

Through our years of offering Facebook ad services, we’ve successfully worked with a variety of industries, company sizes, and budgets. We provide a dedicated account manager to your team and guarantee that we’ll boost your company’s momentum.

See The Results We’ve Gotten Our Clients

“Upgrow helped us scale MQLs through Google Ads and LinkedIn Ads. They produced high-converting landing pages, saving our reliance on dev and design resources. Upgrow are experts at B2B marketing in the software industry, understanding our product and target customer at a deep level.

– Nick Kephart, Vice President

Split Software experienced a 775% increase in leads with a 91% improvement in cost-per-lead within just 3 months.

%

Increase in Applications

%

Increase in Conversion Rates

Upgrow has been an instrumental partner in the digital transformation of our marketing programs. They provide invaluable strategic advice, great speed of execution and are client growth experts in digital marketing.”

– Jessica Lasko, SVP Marketing

OpenSky saw a 100% increase in credit card applications with a 21% improvement in conversion rates in 3 months.

Facebook Ads Agency Services

Our comprehensive Facebook ad services are designed to drive conversions now and in the future:

• Existing account audit
• Conversion tracking setup
• Remarketing list segmentation
• Granular audience ad groups
• Bidding strategy
• Ad copywriting and testing
• Geographic bid adjustments
• New keyword expansions
• Custom reporting dashboard
• Landing page design and build
• Conversion rate optimization
• Facebook Product Feed setup
• Negative keyword additions
• Sales level tracking
• Shared Slack channel
• Bi-Weekly review meetings
• Strategic quarterly reviews

Your Premier Facebook Marketing Agency

%

of Top PPC Advertisers

Growth Clients

Managed Spend per Year

Conversions per Year

Our Facebook Ads Management Process

Our proven, data-driven ecommerce strategy is designed to make our partners leaders in their industry. As an ecommerce marketing agency, we specialize in strategies tailored to the unique challenges and opportunities of online retail. Our ecommerce process is scalable, offers targeted campaigns, and industry insights to help build your business.

Before we start building target audiences or creating eye-catching ads, we’ll take a deep dive into your brand, customers, and industry. We also review your campaign history and develop an understanding of your overall digital marketing goals.

Campaign Structure & Audience Creation

Targeted audience lists are the foundation of Facebook Ads. We use industry-leading tools — plus years of experience — to create your ideal set of audiences. Then we organize your Facebook ad campaign and ad group structures to build the most relevant audience, ad, and landing page combinations.

Build the Creative and Landing Pages

Click-worthy ads with attractive visuals and compelling copy are the key to high-level campaign performance. We work with your design team to create a variety of content, images, and videos, connecting each audience to a relevant ad and landing page.

Our landing pages are designed to maximize conversions. We use Instapage and dynamic content replacement to design highly relevant experiences that align precisely with the ad and keyword. As your campaign progresses, we experiment with different designs, messages, and offers to achieve the best results.

Without deep analytics and data-driven insights, we can’t identify areas for improvement, so we’ve built them into every campaign. We use Google Data Studio, Analytics, and Tag Manager to fully track all the important events and actions on your website, including sales, downloads, signups, contacts, video views, and anything else that indicates engagement.

We also consistently test new audiences, ads, landing pages, and offers to make sure performance keeps moving in the right direction and the campaign scales to new users. When you choose Upgrow as your Facebook ad agency, you can rely on us to see your process through to the end.

100+ Clients Have Seen Results

with Upgrow Digital Marketing

Most brands build great products only to fail in reaching their ideal customers. Upgrow uses full-stack marketing to generate consistent, qualified visitors who buy.

Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!

Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It’s been awesome working with the Upgrow team. They’re very smart, highly responsive and deliver results!

The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.

Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the “why” behind a recommended tactic or strategy.

Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.

How Upgrow Transforms Your Facebook Ads

Expert Facebook Ads Audience Targeting

We don’t waste your ad budget with widespread, generalized campaigns. Instead, we conduct in-depth audience analysis and segmentation for a targeted approach.

In short, we base our strategy on your ideal audience, their preferences, and their behaviors. So we can ensure your ads are in front of the right people at the right time, maximizing your engagement, conversion rate, and ROI.

Facebook Ads Placement and Formats

Users don’t engage with in-your-face ads. We strategically format and place ads so they seamlessly and organically blend into users’ feeds.

We also keep ad cost and budgeting in mind, ensuring a cost-effective approach that yields valuable outcomes.

From eye-catching visuals to impactful ad copy, we optimize every element of your ads to deliver the best possible results.

Measurement and Reporting

We value transparency and accountability, so we continuously analyze, measure, and report on your ad campaigns’ performance.

You’ll have access to real-time data and in-depth insights that offer a clear picture of how your ads are performing and what we’re doing to optimize your campaigns.

Our open, collaborative approach fosters trust, informed decision-making, and exceptional results.

Ready to Take Your Facebook Ads Strategy to the Next Level?

What is a Facebook ads agency?

A Facebook ads agency is a specialized team of social media experts and skilled media buyers who are well-versed in crafting compelling Facebook ad campaigns. With a focus on writing conversion-driven copy and creating unique offers, these agencies excel at maximizing advertising ROI and driving targeted traffic to businesses. By leveraging diverse ad formats, strategic placements, and various campaign objectives, a top-notch Facebook advertising agency helps brands gain remarkable visibility and engagement on Facebook. To succeed in achieving your marketing goals, ensure that your agency has a deep understanding of Facebook’s ad specifications and technical requirements for each format and placement. Choosing the right Facebook ads agency can be a game-changer for your brand’s online presence and growth.

Should I hire a Facebook ads agency?

If you’re looking to maximize the impact of your Facebook advertising efforts, hiring a Facebook Ads Agency can be a game-changer. These specialized agencies bring a wealth of expertise and experience to help you use Facebook’s advertising platform to its fullest potential. From precise audience targeting to compelling ad creatives and budget optimization, they can help you achieve better results and a higher return on your investment. Plus, you can step back and focus on your core business, while enjoying the business growth and brand visibility that comes from a strategic, effective social media marketing campaign when you use a Facebook ad agency.

What is a good budget for Facebook ads?

There’s no specific ideal budget for Facebook ads, since it depends on your advertising goals, target audience, industry, competition, and numerous other factors. Ultimately, a good Facebook Ads budget supports your business goals and gives you some room to experiment and optimize your approach. Facebook offers plenty of flexibility when it comes to ad spending, so you can start with a more modest budget as you test and refine different ad combinations to see what works and what doesn’t. Then you can gradually increase your budget as you start to nail down your top-performing campaigns.

Do Facebook ad agencies work with small businesses?

Yes! Facebook ad agencies work with businesses of all sizes, but they can be especially helpful for small businesses that have limited advertising resources and budgets. An agency can help you develop cost-effective, tailored ads that specifically target your ideal audience, so your ad dollars don’t go to waste on impersonal, generalized campaigns. Small businesses need a strong online presence to survive and thrive, and a Facebook Ad agency can maximize your brand’s visibility and customer reach, delivering significant growth and ROI.

What objectives do Facebook ad services cover?

Facebook ad services cover a range of objectives aimed at achieving specific goals for businesses. At Upgrow, we focus our strategies on conversions and lead generation, but there are several other common objectives:

• Conversions: Encouraging specific actions on your website, like making a purchase, signing up, or filling out a form.
• Lead Generation: Collecting information from potential customers, such as email addresses, through lead forms directly on Facebook.
• Traffic: Driving traffic to your website, blog, or landing page.
• Brand Awareness: Creating ads to introduce your brand to a larger audience and increase recognition.
• Reach: Maximizing the number of people who see your ads to enhance visibility Engagement: Encouraging likes, comments, shares, and interactions with your content.
• Video Views: Getting more views for your video content.

Each objective corresponds to a specific goal, and Facebook ad services tailor strategies, targeting, and content to achieve the desired outcome for your business.

Which ad formats do Facebook ad services include?

Facebook ad services include a variety of ad formats to cater to different marketing goals and audience preferences. Some of the prominent ad formats we use are:

• Lead Generation Ads: Designed to collect user information, such as email addresses, without requiring them to leave Facebook.
• Dynamic Ads: Personalized ads that display products or content based on a user’s past interactions with your website or app.
• Stories Ads: Full-screen vertical ads that appear within Facebook, Instagram, or Messenger Stories.
• Image Ads: Single images with engaging visuals and concise text to convey your message.
• Video Ads: Captivating video content to showcase products, services, or brand stories.
• Post Engagement Ads: Promoting organic Facebook Page posts to a wider audience to boost engagement.
• Event Response Ads: Encouraging users to respond to and attend events you’re hosting.
• Offer Ads: Promoting discounts or special offers to entice customers.
• Carousel Ads: Multiple images or videos in a single ad, allowing users to swipe through and explore different offerings.

These diverse ad formats give businesses the flexibility to create campaigns that align with their goals, resonate with their target audience, and effectively convey their messages across the Facebook platform and its associated apps.

Can I schedule my Facebook ads to run at specific times?

Yes, you can schedule your Facebook ads to run at specific times using Facebook’s ad scheduling feature. This feature allows you to choose the days and times when your ads will be shown to your target audience. Here’s how you can do it:

• Ad Creation: While creating or editing your ad campaign in Facebook Ads Manager, navigate to the ad set level (where you set your targeting, budget, and placements).
• Placements: After choosing your ad placements, scroll down to the “Placements” section and select “Edit Placements.”
• Ad Delivery: In the “Ad Delivery” section, you will see the option to set a schedule for your ads under the “Show ads during specific times” checkbox. Set Schedule: Check the box and then choose “Create a New Schedule” to set the days and times when you want your ads to be shown.
• Dayparting: You can customize the schedule by selecting specific days of the week and adjusting the time slots when you want your ads to run.
• Save Changes: Once you’ve set your desired schedule, click “Apply” or “Save” to confirm the changes.
• Remember that ad scheduling is available for specific ad placements, such as Facebook Feed, Instagram Ad Feed, and Audience Network.

Additionally, keep in mind your target audience’s time zones when scheduling ads, especially if you’re targeting a global audience.Using ad scheduling can help you optimize your ad delivery by ensuring your ads are shown when your target audience is most likely to be active, improving the effectiveness of your campaigns.

What is a Facebook business page?

A Facebook Business Page, commonly referred to as a “Facebook Page,” is a dedicated online presence created for businesses, brands, organizations, public figures, and other entities to connect with their audience on the Facebook platform. It serves as a platform for businesses to showcase their products, services, and content, as well as engage with their customers, followers, and fans. Many companies use a Facebook ad agency to run their business page and their ad programs so they can focus on other parts of the business.