Google Customer Reviews will offer a survey opt-in that allows your customers to provide high-quality feedback about their shopping experience on your site.

A Google Customer Reviews badge on your site helps users easily identify your site with the Google brand and increases trust manifold.

Benefits

With Google Customer Reviews, you can:

• Collect valuable customer reviews and qualify for seller ratings that show up on your search ads and Google Shopping.
• Better customize the way the Google badge and opt-in appear on your site.
• Spend less time maintaining your account.
• Get more insight into your seller rating.

Our App is compatible with all plans of BigCommerce

How our App helps you?

• Our App helps your website customers to Opt-In for Google Customer Review at the Order Thank You page after they complete the purchase.
• Our App helps you in displaying Google Review Badge across the site or at any place on your site where you want the badge to be displayed.

Our Support:

We can take care of complete integration. Just send us an email after installing our App. You need not mess up with HTML code at any stage. Support instructions are provided at the App Dashboard.

The App works perfect and Customer Service is TOP. I am based in Spain, had a problem with the settings (because of my Safari Browser-my fault) and they contacted me by Whatsapp before I even asked for help. Never happened to me before. They solved my problem in 5 minutes. Amazing Service! 5 stars.

todo para tu bebé

Spain

About 2 months using the app

SetuBridge replied February 26, 2022

Thank you so much for your kind words. We really appreciate you taking the time out to share your experience with us. :)

I’m not alone in this. 54.7% of people read at least 4 products reviews before purchasing, yet 1-in-5 shoppers say they fully trust the reviews on a brand’s own website. We all know reviews matter, but where those reviews are seen matter more.

To help collect reviews in a way that builds trust, Google has Shopify merchants covered with a nifty, free program: Google Customer Reviews.

What is Google Customer Reviews?

Google Customer Reviews is a program designed to gather and display feedback from customers who have made purchases from participating businesses. By sharing your purchase experience through the review system, you contribute to the overall rating of the business and provide valuable insights to potential shoppers. Your review plays a vital role in helping others make informed decisions when considering a purchase. Participating in the Google Customer Reviews program allows you to share your opinion and contribute to a transparent and trustworthy online shopping ecosystem.

Customers are shown a popup lightbox on the thank you page that asks if they would like to be emailed later to leave a review about their order.

The email sent is simple. The customer is asked to click on a 1-5 star rating. I received this Google Customer Reviews email request from my favourite coffee store:

Upon clicking a star, the customer is asked to share a brief comment about the shopping experience

The program can be customized further to include product ratings whereby customers review individual products they purchased. Shopify merchants rarely want this part of program since all good review apps in Shopify have a product rating integration and the reviews from the app get displayed on product pages as social proof to boost conversions.

Google Customer Reviews is available for all stores. It use to only be accessible to Shopify Plus stores but this barrier was eliminated when all checkout URLs in July of 2017 migrated from

{% if first_time_accessed %} BEGIN Google Customer Reviews > END Google Customer Reviews > {% endif %}

0 to the store’s domain. No app or hacks are required. All you have to do is follow this tutorial to setup Google Customers Reviews in Shopify.

Why Setup Google Customer Reviews?

There are three reasons. Each have to do with increasing social proof.

Google Ads advertisers should consider the integration because it enables the “sellers ratings” extension in search campaigns. This can create trust and grab the searcher’s attention, from the yellow stars, to increase click-through rates. In the search example for “buy flowers” below, there’s two stores using sellers ratings that gives them an edge over their competitor who does not use the program:

Secondly, when you click the “Shopping” tab in search results then click a product, seller ratings appear next to the store name. In the upcoming screenshot, the 25 reviews are from product ratings while the 1k reviews are sellers ratings from Google Customer Reviews:

A third reason to setup Google Customer Reviews is you get the opportunity to display a badge on your store. You do not need to use Google Ads for this badge and its use is not mandatory. The badge allows sellers to show off reviews about customer support, delivery times, product quality, and overall shopping experience. Shopify store Philip Jones Jewellery use the badge at the bottom-right throughout the store.

Clicking the badge takes you to the

{% if first_time_accessed %} BEGIN Google Customer Reviews > END Google Customer Reviews > {% endif %}

1 URL for the store where reviews can be read:

We don’t use Google Customer Reviews for all Google Ads clients. The most common reason is it may be weird for the store to ask users to review through another app like Yotpo or Judge.me, then have Google email customers asking for a review.

Having said that, we have Google Customer Reviews running for some clients with their review programs and have not heard any complaints from customers. Both types of reviews get completed, but perhaps not from the same customers. You can get away with multiple review requests when you stagger the times you ask for each.

How to Setup Google Customer Reviews in Yotpo, Stamped.io, and Other Shopify Apps

Your Shopify review app may have a native integration into Google Customer Reviews.

• Yotpo automatically integrates. If you use Yotpo, follow their setup guide. I don’t like the app because high-volume merchants get charged five-figures. Moiz Ali who founded Native Deodorant, in a Twitter post recommends Yotpo if you want to save on your tax bill.

  You can save so much in income taxes by using @Yotpo.

They charge you so much that you don't have any income left. Your accountant can tell you more!

Stamped >

Yotpo

— Moiz Ali (@moizali) April 14, 2021

• Stamped.io have their own integration guide. The app is the most affordable one in Shopify that gets you quickly setup on the program.
• Judge.me and Shopify’s common Product Reviews app does not have the feature.

If you’re unsure whether your app integrates with Google Customer Reviews, see the list of independent review sites that Google accepts. You can also contact the support of your reviews app for further confirmation.

How to Setup Google Customer Reviews in Shopify

It doesn’t matter if your review app has no integration. You can get the same benefits of the program by following these steps:

1. Inside Google Merchant Center, from the left-side, click “Growth” then “Manage programs”.

2. Enable “Customer Reviews”. Read the agreement and continue.

Click the spanner icon at the top-right of Google Merchant Center to see “Customer Reviews setup”. Sometimes it immediately appears. Other times, I’ve had to wait several hours:

3. Under the “Settings” tab, the default code you see will look like the following, but with your

{% if first_time_accessed %} BEGIN Google Customer Reviews > END Google Customer Reviews > {% endif %}

2 value:

Copy the following:

{% if first_time_accessed %} BEGIN Google Customer Reviews > END Google Customer Reviews > {% endif %}

The original code is changed in order for it to work the best in Shopify.

4. In the Shopify admin, go to Settings > Checkouts and accounts. Paste the code under “Additional scripts” of the “Order status page”.

5. Before you save the code, modify two things:

1. Replace {% if first_time_accessed %} BEGIN Google Customer Reviews > END Google Customer Reviews > {% endif %} 3 with the merchant ID number from step 3.
2. Change the {% if first_time_accessed %} BEGIN Google Customer Reviews > END Google Customer Reviews > {% endif %} 4 value of {% if first_time_accessed %} BEGIN Google Customer Reviews > END Google Customer Reviews > {% endif %} 5 to when most customers received their order. This is when the email review gets sent out to the customer. I have created a calculator below to help you convert the number of days into seconds. 604800 seconds = 7 days. I have also provided liquid below if you want to set different delivery dates based on the customer’s shipping country. Yes, I’m helpful and you’re welcome 😊.

Four conditional changes you may want to make:

1. You can remove the {% if first_time_accessed %} BEGIN Google Customer Reviews > END Google Customer Reviews > {% endif %} 6 and {% if first_time_accessed %} BEGIN Google Customer Reviews > END Google Customer Reviews > {% endif %} 7 portion if you want the lightbox request to be emailed for a review, whenever the thank you page is viewed.
2. Replace the {% if first_time_accessed %} BEGIN Google Customer Reviews > END Google Customer Reviews > {% endif %} 8 liquid variable, which returns the local value such as {% if first_time_accessed %} BEGIN Google Customer Reviews > END Google Customer Reviews > {% endif %} 9, based on your Shopify settings. This setting determines the language of the lightbox and survey. See the local country codes to use a different value from your Shopify settings.
3. Replace BEGIN GCR Badge > END GCR Badge > 0 with BEGIN GCR Badge > END GCR Badge > 1 if no shipping address is required at checkout. This can occur for digital download products and license keys.
4. Integrate the product ratings option. Like I said earlier, this is rare to want since most stores benefit from having their review app manage product ratings in order that reviews display on product pages. If you want the feature, see the section of the guide.

6. (Optional) Add the badge to your store. I recommend you do not add the badge until you have 100 reviews from your main country since the badge until that point will show 0 reviews. If you’d like to display the badge on your store, copy-and-paste the following snippet before the closing

BEGIN GCR Badge > END GCR Badge >

2 in your

BEGIN GCR Badge > END GCR Badge >

3 file. Replace

{% if first_time_accessed %} BEGIN Google Customer Reviews > END Google Customer Reviews > {% endif %}

3 with your merchant ID.

BEGIN GCR Badge > END GCR Badge >

The badge will float at the bottom-right of your store. If you want to change the position, replace “BOTTOM_RIGHT” with:

• “BOTTOM_LEFT”: Floats the badge in the bottom left-hand corner of the page.
• “INLINE”: Makes the badge appear in the place the code appears. Be sure other elements on the page do not block or obscure the badge. For a simpler method, see .

How to Test If It’s Working

Seller ratings appear once a store has approximately 100 reviews within 12 months. Merchants who fall short of 100 reviews may still have ratings appear if Google can gather further data from other sources. Seller ratings are not updated real-time so don’t jump to search or shopping ad results to see if it’s functional for your store.

There are many ways you can test to see if Google Customer Reviews is working for you. The “Survey opt-ins received”, “Surveys offered” and other Google Customer Review reports in the Merchant Dashboard can take up to 2 weeks to appear so it’s not the best way to check.

The quickest method is to view the thank you page for an existing order. The survey popup will appear. Next, search the source code for the snippet to confirm the value of

{% if first_time_accessed %} BEGIN Google Customer Reviews > END Google Customer Reviews > {% endif %}

4 is what you want. If you’re using

{% if first_time_accessed %} BEGIN Google Customer Reviews > END Google Customer Reviews > {% endif %}

6 around your snippet, temporarily remove that so you can view the order status of an existing order.

After at least 2 weeks, data begins to show in the Customer Reviews setup section of Merchant Center. The “Survey Opt-ins Received” is the most timely metric to monitor people who will receive surveys. It is the next best check early on, following seeing the survey popup, that Customer Reviews is setup in Shopify. Here’s a screenshot of this section for one Google Ads client we recently setup:

If you run a Google Ads campaigns and have Merchant Center linked to Google Ads, click “Extensions” then “Automated Extensions”. You will eventually see the automated extension “Seller ratings” in your reports:

Another way to test is to visit the following URL for your store:

BEGIN GCR Badge > END GCR Badge >

7. I’ve noticed this only becomes accessible when you qualify for ratings. To see what reviews are in a particular country, add

BEGIN GCR Badge > END GCR Badge >

8 to the URL. Replace “US” with the country code of the country you want to see.

Similarly, a check for later is the Ad Preview and Diagnostics tool. The tool lets you preview the seller ratings extension pulled from Google Customer Reviews. The extensions will be visible to you once the store collects at least 100 reviews in the country that you’re searching within 12 months. To view the extension in the tool, you need to meet the conditions to trigger the ad otherwise you’ll get the message “Your ad is not showing”.

Seconds Calculator for estimated_delivery_date

Enter the number of days from the time the customer pays to when most customers receive their order. Use the calculated value of seconds in the script.

Days Seconds

Send Reviews at Different Times Depending on Shipping Country

If you know shipping times for the countries that get the highest sales volume, defining unique times can maximize the number of reviews you get. Add the following liquid code above the Google Customer Reviews snippet and adjust the country code variable and time integers as needed.

{% case shipping_address.country_code %} {% when 'AU' %}

 {% assign delivery_time = created_at | date:'%s' | plus:691200 | date:'%F' %}  

{% else %}

 {% assign delivery_time = created_at | date:'%s' | plus:1209600 | date:'%F' %}  

{% endcase %} Then change the “estimated_delivery_date” line in the snippet to:

BEGIN GCR Badge > END GCR Badge >

9

Change the Language Based on Recipient’s Country

Kenneth in the comments below for this tutorial, modified the language of the review request to suit the country code. This works with the Langify app because you modify the language based on the customer’s country of delivery:

{% case shipping_address.country_code %} {% when 'AU' %} {% assign delivery_time = created_at | date:'%s' | plus:864000 | date:'%F' %} {% assign google_language = 'en_AU' %} {% else %} {% assign delivery_time = created_at | date:'%s' | plus:1209600 | date:'%F' %} {% assign google_language = 'en_US' %} {% endcase %}

window.___gcfg = { lang: '[{ google_language }}[ };

Limit the Frequency of Review Requests Per Customer

Repeat customers are your most loyal customers and are normally the ones to rave about your business. I suggest giving them a chance each order to survey you in case they skip the early ones. If you want to limit the number of review requests, you can cap the frequency that a review request is made based on the customer’s number of orders.

The

{% case shipping_address.country_code %} {% when 'AU' %}

 {% assign delivery_time = created_at | date:'%s' | plus:691200 | date:'%F' %}  

{% else %}

 {% assign delivery_time = created_at | date:'%s' | plus:1209600 | date:'%F' %}  

{% endcase %} 0 variable returns the number of times a customer has ordered from the store. Wrap the entire Google Customer Reviews snippet in this if statement, which will show the review request only if the customer has ordered once:

{% if customer.orders_count == 1 %} ... {% endif %}

If you want it to appear for the first two times, use

{% case shipping_address.country_code %} {% when 'AU' %}

 {% assign delivery_time = created_at | date:'%s' | plus:691200 | date:'%F' %}  

{% else %}

 {% assign delivery_time = created_at | date:'%s' | plus:1209600 | date:'%F' %}  

{% endcase %} 1.

Change the Position of the Dialog Box

If the survey opt-in box is too dominant in the center of the browser, or conflicts with a more important option such as a referral program box, you can move the survey opt-in to somewhere else.

{% case shipping_address.country_code %} {% when 'AU' %}

 {% assign delivery_time = created_at | date:'%s' | plus:691200 | date:'%F' %}  

{% else %}

 {% assign delivery_time = created_at | date:'%s' | plus:1209600 | date:'%F' %}  

{% endcase %} 2 is an optional field that changes position of the opt-in module’s dialog box. Possible values are:

• “CENTER_DIALOG”: Displayed as a dialog box in the center of the view. This is the default value.
• “BOTTOM_RIGHT_DIALOG”: Displayed as a dialog box at the bottom right of the view.
• “BOTTOM_LEFT_DIALOG”: Displayed as a dialog box at the bottom left of the view.
• “TOP_RIGHT_DIALOG”: Displayed as a dialog box at the top right of the view.
• “TOP_LEFT_DIALOG”: Displayed as a dialog box at the top left of the view.
• “BOTTOM_TRAY”: Displayed in the bottom of the view.

An example of its use is:

{ "merchant_id": XXXXXXXXX, "order_id": "{{ name }}", "email": "{{ order.email }}", "delivery_country": "{{ shipping_address.country_code }}", "estimated_delivery_date": "{{ created_at | date:'%s' | plus:604800 | date:'%F' }}", "opt_in_style": "TOP_LEFT_DIALOG" }

Set Up Product Ratings in Shopify

Google have an optional Product Ratings program. You can get reviews about the products you sell and be eligible to show their ratings on shopping ads.

The Product Ratings programme allows you to display aggregated reviews for your products to customers shopping on Google. Product ratings are shown in ads and free product listings, appearing as one- to five-star ratings that also display the total number of reviews for the product.Google

The GTIN value can be included to collect product reviews:

"products": [{"gtin":"GTIN1"}, {"gtin":"GTIN2"}]

To do this in Shopify, use the following code. Note the comma after the “estimated_delivery_date” line to validate the JSON:

"estimated_delivery_date": "{{ created_at | date:'%s' | plus:604800 | date:'%F' }}", "products": [{% for item in order.line_items %}{"gtin":"{{ item.variant.barcode }}"}{% unless forloop.last %}, {% endunless %}{% endfor %}]

Get a Bad Review?

Reviews cannot be edited. However, if a review was left by accident because of a miss-understanding or an issue was resolved, the customer can delete the review.

You can ask them to log into their Google account then go to

{% case shipping_address.country_code %} {% when 'AU' %}

 {% assign delivery_time = created_at | date:'%s' | plus:691200 | date:'%F' %}  

{% else %}

 {% assign delivery_time = created_at | date:'%s' | plus:1209600 | date:'%F' %}  

{% endcase %} 3. At the page they will see all of their reviews. From the vertical ellipses next to the review, they can click “Delete review”.

That does it for everything you need to know about Google Customer Reviews.

The guide covers everything to set up Google Customer Reviews in Shopify. Another resource to help you with additional questions is the horse’s mouth.

Want more help to grow your Google Ads? Every day we manage profitable Google Ads accounts for Shopify stores. See client comments on our Shopify Experts page. Apply to work with us if you’re interested in a professional maximizing the growth of your Shopify Google Ads campaigns.

Shopify Reviews FAQ

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What is the Google customer reviews badge?

The Google Customer Reviews badge is a visual way to help shoppers easily identify your site with the Google brand. The badge also promotes your seller rating and can be placed on any page on your site that you desire. Note: The actual star rating inside your badge will vary based on the seller rating you receive.

What is the Google reviews floating badge?

What is the floating Google Reviews Badge? The floating Google Reviews Badge is a unique feature that allows the badge to move as users scroll down your website. This ensures that the reviews are always visible, thereby increasing customer trust and promoting sales.

How do I see Google reviews on my phone?

Read other people's reviews.

On your Android phone or tablet, open the Google Maps app ..

Search for a place or tap it on the map..

At the bottom, tap the place's name or address..

At the top, tap Reviews..

Can I leave a Google review on my phone?

Here are some steps to follow when leaving a Google review on an Android phone: First, open the Google Play Store application on your device. Then, search for the business or service you want to leave a review for. Once you've found it, tap on the business or service name to open up its page in the Play Store.