What are the factors to consider when choosing a distribution channel?
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Your distribution channel is the series of businesses, sellers, or other intermediaries your products must go through to reach your final consumers. Depending on your business and your products, this series can include wholesalers, brick and mortar retailers, online marketplaces, or shipping companies that take your products directly to consumers. Choosing the right distribution channel is a pivotal decision for your business. What you choose determines how your products are handled, the speed in which they are delivered, and how successful you are at getting your goods into the hands of consumers. What to Consider Before Choosing a Distribution ChannelBefore you choose a distribution channel for your products, there are a variety of factors to consider.
Once you have a sense of the type of distribution channel that will work best for your business and customers, you need to select a specific option. Depending on your business and where your customers are located, you may need more than one. To choose the right channels, you will need to:
The most important thing you can do when choosing a distribution channel is to carefully consider your options and not select a direction simply because it’s the industry standard or most convenient avenue for your business. If you question the reason behind your decision at the onset, you may discover overlooked advantages, hidden drawbacks, or new ways of reaching customers in a budget-friendly and innovative manner. Skip to content
Factors to consider when choosing a distribution channelFactors to consider when choosing a distribution channel- Updated 2022
ZIMSEC O Level Business Studies Notes: Marketing: Factors to consider when choosing a distribution channel (adsbygoogle = window.adsbygoogle || []).push({});
The nature of the product
Market
The business itself
Competitors:
Channel compensation:
Business Environment:
Middlemen:
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He holds an Honours in Accountancy degree from the University of Zimbabwe. He is passionate about technology and its practical application in today's world. Related Posts |