What is objective approach in communication?
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1556 words 7 pages Nội dung chính Interpretive
Theory Compared to Objective Theory Interpretative and Objective Theory Introduction Understanding the differences and similarities of interpretive and objective theory approaches is key to further expand one’s knowledge of communication studies. Author of A First Look at Communication Theory Em Griffin, describes interpretive theories as “the linguistic work of assigning meaning or value to communicative texts; assumes that multiple meanings or truths are possible” (Griffin, p.15). He also defines objective theory as “the assumption that truth is singular and is accessible through unbiased sensory observation; committed to uncovering cause-and-effect Or the study could have one truth or meaning, and be objective. The theoretical approach that the theorist takes can vary, and can be distinguished by all of the standards and which category they fall under. Theoretical Tradition Griffin 2007 states that there are seven theoretical traditions: socio-psychological, cybernetic, rhetorical, semiotic, socio-cultural, critical, and phenomenological. Although there are seven, I believe that each of the different theory approaches are most similar to one of them; not meaning that they are not made up of all of the traditions, but merely that they are most related to one of them more so than the other traditions. First, objective theory is most like the socio-psychological tradition. I believe this is the case because the socio-psychological has predispositions that include attitudes, emotional states, personality traits, unconscious conflicts, and social cognitions, says Griffin 2007. This tradition also emphasizes the scientific or objective perspective while predicting and explaining cause and effect relationships. Next, the tradition that is most closely associated to interpretive theory is the phenomenological tradition. As discussed above, interpretive theory has a standard of using qualitative research, meaning that research conducted should be highly contextual, personal, and participants should be selected specifically to better help the researcher get a grasp of the Theory About Theory!!!!! Communication is the underlying engine behind societies ability to build and rebuild. Communication is the ability to create or destroy relationships.
Communication is a crux to understanding virtually anything as long as we are able to work together. However, communication is viewed as an ambiguous part of life. People are unable to pinpoint an exact definition of communication and the impact it has on society and people as a whole. As seen with these diverse quotes communication is talked about with different connotations and context.  "The most important thing in communication is to hear what isn't being said"-Peter DrunkerThus, communication needs to be studied with this ambiguity in mind. As in do we study communication with an interpretative or objective approach? Interpretative scholars keep in mind that every individual is different and interprets things with a degree of differentiating opinions. Due to different experiences in life no two people are exactly the same. Thus "Interpretive scholars look at the linguistic work of assigning meaning or value to communicative testes; assumes that multiple meanings or truths are possible" (According to Griffin (2012)). Whereas Objective scholars "assume truth is singular and is accessible through unbiased sensory observation, committed to uncovering cause and effect relationships (According to Griffin (2012). Through an example I will explain the different approaches and explain what they have in common 1st: Lets take a look at this clip!http://www.youtube.com/watch?v=ofICNgc8lqU Interpretative: Objective: Interpretative and Objective Scholars: As discussed communication can be seen as an engine that has the ability to create understanding and bring people together in order to complete a task. However communication is ambiguous. Thus Interpretative and Objective Scholars are important as they measure communication in different ways and try to close the gap that is formed from differentiating viewpoints surrounding the definition of communication. Both scholars are looking to create the greatest understanding. The difference is the focus of measuring theses changes. Interpretative Scholars are more focused on qualitative measurements and reforming society while inspiring aesthetic approaches and interpreting values (According to Griffin (2012)). Whereas objective scholars are focused on quantitative measurements that can explain the past and present, as well as predict the future(According to Griffin (2012)). In conclusion Interpretative and Objective scholars are both working to create the greatest understanding. As well as study the affects a communicative event has on our lives. Both are important because communication is ambiguous. A First Look At Communication Theory Why is it important to understand the differences between interpretive and objective approaches?According to Griffin, Ledbetter, and Sparks, why is it important to understand the differences between interpretive and objective approaches? -It helps prevent the theories from blurring together in your mind. Why is interpretive theory important?The interpretive theory still has an important guiding significance on the nature of translation, analysis of interpreting process and objects, ideas on interpreting teaching, and on today’s interpreting practice and teaching. What is the main focus of interpretive theory?Interpretive theories, sometimes referred to as interpretivism or philosophical interpretivism, are orientations to social reality based on the goal of understanding. What makes an interpretive theory good?A good interpretive theory brings values into the open. The theorist actively seeks to acknowledge, identify, or unmask the ideology behind the message under scrutiny. What are the criteria for a good interpretive theory? Interpretive scholarship is good when it offers fresh insight into the human condition. What is the interpretive approach to communication?Interpretive approaches encompass social theories and perspectives that embrace a view of reality as socially constructed or made meaningful through actors' understanding of events. In organizational communication, scholars focus on the complexities of meaning as enacted in symbols, language, and social interactions.
Why is it important to understand the difference between interpretive and objective approaches?According to Griffin, Ledbetter, and Sparks, why is it important to understand the differences between interpretive and objective approaches? -It helps prevent the theories from blurring together in your mind.
What makes good objective theory?Explanation of the Data: A good objective theory explains an event or human behavior. An objective theory should bring clarity to an otherwise jumbled state of affairs. A good social science theory describes the process, focuses our attention on what's crucial, and helps us ignore that which makes little difference.
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