Khẩu hiệu của 100 công ty hàng đầu năm 2022

Những câu slogan đơn giản, dễ hiểu và đầy ấn tượng của các thương hiệu sau sẽ giúp các em nhớ lâu hơn các mẫu slogan đó. Em đừng quên cùng cô bỏ túi ngay những từ vựng tiếng Anh hữu ích qua 10 câu slogan nổi tiếng này nhé.

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1. Impossible is nothing

Không có gì là không thể

(Adidas)

Adidas là một thương hiệu chuyên về đồ thể thao. Slogan “Impossible is nothing” đã gắn liền cùng Adidas ngay từ những ngày đầu thành lập. Khẩu hiệu mang ý nghĩa khuyến khích tất cả mọi người hãy tham gia và trải nghiệm niềm vui của thể thao, tận hưởng những lợi ích mà nó mang lại. Và với thông điệp ý nghĩa nhưng vô cùng dễ hiểu, Adidas đã trở thành một trong những cái tên hàng đầu được yêu thích trên toàn thế giới.

2. Have it your way

Thưởng thức theo cách của bạn

(Burger King – Chuỗi nhà hàng thức ăn nhanh lớn nhất thế giới)

Mở đầu chiến dịch quảng cáo với thông điệp “Have it your way”, Burger King dường như chế diễu ông lớn McDonald’s – hãng thức ăn nhanh hàng đầu bấy giờ về phương thức sản xuất hàng loạt. Burger King cho rằng, ăn uống là một nghệ thuật và nên thưởng thức theo cách của riêng mình. Rất nhanh sau đó, chiến dịch marketing thành công này đã giuớ đưa Burger King vươn lên vị trí thứ hai và giờ thì cạnh tranh trực tiếp với McDonald’s.

3. Think different 

Hãy khác biệt

(Apple – Tập đoàn công nghệ máy tính Mỹ)

Apple và hình ảnh quả táo cắn dở không còn xa lạ với bất kì ai. Điều đặc biệt của thương hiệu này là sức mạnh của giá trị tinh thần chứ không chỉ dừng lại ở những giá trị hữu hình ở sản phẩm. Có được điều này, chúng ta phải kể đến slogan “Think Different” – cũng là chiến lược mà Apple luôn hướng tới: Hoàn toàn khác biệt. Thật vậy, ai cũng có thể nhận thấy sự khác biệt của thương hiệu này, từ các tính năng sản phẩm, mẫu mã, hệ điều hành… Và đó chính là sức mạnh vô cùng to lớn mà Apple đang sở hữu.

4. The city never sleeps

Thành phố không bao giờ ngủ

(Citibank – Dịch vụ ngân hàng 24/24 giờ)

ạn nghĩ sao khi nghe slogan: “City never sleeps”? Đây thực sự là một slogan có chiều sâu và đầy ý nghĩa. “The city” là cách chơi chữ khi trùng hợp với tên thương hiệu Citibank. “Never sleeps” thể hiện dịch vụ 24/24 của ngân hàng, luôn luôn sẵn sàng phục vụ. Khẩu hiệu này cũng mang lại cho người nghe một cảm giác yên tâm và hài lòng ngay cả khi chưa sử dụng dịch vụ.

5. It takes a lickin’ and keeps on tickin!

Cứ đều đặn tích tắc đúng giờ

(Timex – Hãng đồng hồ Timex)

Slogan thường được các thương hiệu tối giản ngắn gọn nhất có thể. Điều đó có thể giúp mọi người dễ nhớ hơn. Song, với Timex, đây không hẳn là một khẩu hiệu  ngắn nhưng vẫn khiến người ta dễ hiểu dễ nhớ vô cùng. Ngoài việc khẳng định chất lượng sản phẩm của mình, cách chơi chữ lickin - tickin còn khiến slogan có chút nhạc điệu khiến người nghe hứng thú hơn.

6. It’s everywhere you want to be

Bất cứ nơi nào bạn đến

(Visa)

Slogan này được viết tắt của “It’s everywhere you want to be”. Visa muốn gửi gắm đến khách hàng của họ một thông điệp rằng, chỉ cần bạn sở hữu tấm thẻ visa, bạn có thể tới bất cứ nơi đâu, làm bất cứ việc gì, thoải mái trải nghiệm và tận hưởng thế giới.

7. It’s finger lickin’ good

Vị ngon trên từng ngón tay

(KFC)

Slogan này gắn bó với KFC khá tình cờ. Một ngày, Dave Harman, người được nhượng quyền kinh doanh xuất hiện với hình ảnh ăn thịt gà trên truyền hình. Ngay sau đó, ông đã bị một khán giả gọi điện và phàn nàn rằng Harman đang liếm ngón tay. Đáp trả lại, ông chỉ nói: “Well it’s finger lickin’ good”. Vừa hay, câu nói này lại quá phù hợp để trở thành slogan của KFC và lan truyền cho tất cả mọi người.

8. Good to the last drop!

Thơm ngon đến giọt cuối cùng

(MaxWell House – Hãng cà phê nổi tiếng ở Mỹ)

Trong một lần đến hội chợ vùng Mashville, Franklin Roosevelt – cựu tổng thống Mỹ được mời một ly cà phê của MaxWell House. Vị ngon của nó khiến ông không thể kìm được mà thốt lên rằng: “Good the last drop!”. Sau đó, câu nói này được lấy làm slogan cho chính thương hiệu và thậm chí còn nổi tiếng hơn cái tên MaxWell House.

9. Life’s Good

Cuộc sống tươi đẹp

(LG)

Khẩu hiệu Life’s Good có ý nghĩa vô cùng to lớn không chỉ ở nội dung mà còn mặt ngữ nghĩa phía sau tên của cả một thương hiệu. Đó còn là mục tiêu mà LG luôn nhìn vào và cố gắng hướng tới. Sau cả một quãng đường dài phấn đấu, hiện nay LG đã trở thành một thương hiệu top đầu thế giới liên quan đến việc sản xuất các mặt hàng điện tử dân dụng, truyền thông di động và thiết bị gia đình. Thương hiệu đã thực hiện đúng lời hứa mang đến một cuộc sống tốt đẹp cho mọi người.

10. Just do it

Cứ làm đi

(Nike – Hãng đồ thể thao Nike)

Sự ra đời của slogan “Just do it” là một câu chuyện đầy tự nhiên và bất ngờ. Người sáng lập và chủ tịch của Nike thời kì đầu là Philip Hampson Knight rất đau đầu để tìm một slogan cho thương hiệu của mình. Sau khi đã quá mệt mỏi và đều không ưng ý với các phương án mà đối tác đưa ra, ông thất vọng và nói “Just do it”. Nhưng thật bất ngờ, câu nói ấy đã gắn liền với Nike đến tận bây giờ.

Chúc các em học tốt nhé ^^.

Tổng hợp: Ms Hoa Giao Tiếp

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Powerful Results. 4 Ross Stores Dress for Less. 3 Royal Caribbean Cruises Ltd Get Out There 3 Ryder System We promise to deliver. 4 Salesforce.com Success on Demand 3 SanDisk Corporation “NO action is too fast!” 5 SCANA Corp Power for Living 3 Schlumberger Ltd. Excellence in Execution 3 Scripps Networks Interactive Inc. Stay Connected. 2 Seagate Technology “We turn on ideas” 4 Sealed Air Corp.(New) Our Products protect your Products 5 Sempra Energy For every day life 4 Sherwin-Williams Ask Sherwin-Williams 2 Signet Jewelers Every kiss begins with Kay 5 Simon Property Group Inc Self administered and self managed real estate investment trust 9 Skyworks Solutions Breakthrough Simplicity 2 SL Green Realty Demanding Quality. Delivering Value. 4 Smucker (J.M.) With a name like Smucker's, it has to be good 10 Snap-On Inc. Being a Pro Matters 4 Southern Co. Smart Energy. Smart Grid. Smart Choices. 6 Southwest Airlines Stop Searching. Start Traveling 4 Southwestern Energy We are Energy 3 Spectra Energy Corp. Energy for life 3 St Jude Medical More Control. Less Risk 4 Stanley Black & Decker Performance in Action 3 Staples Inc. Make More Happen 3 Starbucks Corp. Romancing the bean 3 Starwood Hotels & Resorts Who's taking care of you 5 State Street Corp. Passionate about our client's success. 5 Stericycle Inc Protecting People. Reducing Risk. 4 Stryker Corp. We make a difference 4 SunTrust Banks Live Solid. Bank Solid. SunTrust. 5 Symantec Corp. Confidence in a connected world. 5 Synchrony Financial Engage With Us 3 Sysco Corp. Good things come from Sysco 5 T. Rowe Price Group Invest With Confidence 3 Target Corp. Expect More. Pay Less. 4 TE Connectivity Ltd. Every Connection Counts 3 TECO Energy More reliability to you 4 Tegna It's all within reach. 4 Tenet Healthcare Corp. Passion, Commitment and Leadership in health care. 7 Teradata Corp. Raising Intelligence 2 Tesoro Petroleum Co. Fueling the Future 3 Texas Instruments Technology for Innovators 3 Textron Inc. Reaching new heights. 3 The Hershey Company The Sweetest Taste on Earth 5 The Travelers Companies Inc. Insurance for your auto, home and business 7 Thermo Fisher Scientific The world leader in serving science 6 Tiffany & Co. True love grows 3 Time Warner Inc. The Power of You 4 Time Warner Cable Inc. Enjoy Better 2 TJX Companies Inc. Get the max for the minimum. 6 Torchmark Corp. For "middle income" Americans 4 Total System Services People-Centered Payments® 2 Tractor Supply Company For Life Out Here 4 Transocean Because 70% of Earth is covered by water 8 TripAdvisor Plan and book your perfect trip 6 Twenty-First Century Fox Class A HOME ENTERTAINMENT 2 Twenty-First Century Fox Class B HOME ENTERTAINMENT 2 Tyson Foods Powered by Tyson. 3 Tyco International A vital part of your world 6 UDR Inc Opening Doors To The Future 5 U.S. Bancorp All of US serving you. 5 Under Armour Protect This House 3 Union Pacific Building America. 2 United Continental Holdings Let's fly together 3 United Health Group Inc. Helping People Live Healthier Lives. 5 United Parcel Service We run the tightest ship in the shipping business. 9 United Rentals, Inc. You're building the future. We're here to help.™ 8 United Technologies You can see everything from here 6 Universal Health Services, Inc. The Health Care you need. Close to Home. 8 Unum Group Better Benefits at Work. 4 Urban Outfitters Pay money to look like homeless 6 V.F. Corp. We Fit Your Life 4 Valero Energy Investing in Excellence. 3 Varian Medical Systems A partner for life 4 Ventas Inc Reliable Capital, Delivering value 4 Verisign Inc. Powered by Verisign 3 Verisk Analytics Serve. Add Value. Innovate 4 Verizon Communications Rule the Air 3 Vertex Pharmaceuticals Inc The Science of Possibility 4 Viacom Inc. I want My MTV 4 Visa Inc. Go with Visa 3 Vornado Realty Trust Fully-integrated real estate investment trust 5 Vulcan Materials Think Safety 2 Wal-Mart Stores Save Money. Live Better. 4 Walgreens Boots Alliance The Pharmacy America trusts. 4 The Walt Disney Company I'm going to Disney World! 5 Waste Management Inc. Think green 2 Waters Corporation The science of what’s possible 5 Anthem Inc. Together, we are transforming health care with trusted and caring solutions 11 Wells Fargo Together we'll go far. 4 Welltower Inc. Humane Capital Help Desk 4 Western Digital Designed to protect your data. 5 Western Union Co The fastest way to send money – worldwide 8 Weyerhaeuser Corp. Growing a truly great company. 5 Whirlpool Corp. Work Globally, Act Locally 4 Whole Foods Market Whole Foods, Whole People, Whole Planet. 6 Williams Cos. We make energy happen. 4 Willis Towers Watson Family of Companies 3 Wisconsin Energy Corporation Energy you can depend on 5 Wyndham Worldwide Be well. 2 Wynn Resorts Ltd Wynn Las Vegas 3 Xcel Energy Inc Responsible by Nature 3 Xerox Corp. Work can work better 4 Xilinx Inc All Programmable 2 XL Capital Make Your World Go 4 Xylem Inc. Let's Solve Water 3 Yahoo Inc. Do you Yahoo? 3 Yum! Brands Inc Alone we're delicious...together we're Yum! 5 Zimmer Biomet Holdings Personal fit. Renewed life 4 Zions Bancorp A collection of Great banks 5 Zoetis For Animals, For Health. For You 6

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