The major disadvantage of a mail survey versus a telephone or personal survey is
The time span needed to complete surveys online is on average two-thirds shorter than that of traditional research methods. Because information is being gathered automatically, you don’t have to wait for paper questionnaires to come back to you – response time is almost instant. Online marketing experts say that more than half of responses are received within the first three days of the research project. Show
2. CheaperUsing online questionnaires reduces your research costs. You will save money on postage and you don’t have to allocate time and resources to enter the information into a database. Responses are processed automatically and the results are accessible at any time. 3. More accurateThe margin of error is greatly reduced with online surveys because participants enter their responses directly into the system. Traditional methods rely on the attentiveness of staff to enter all details correctly, and naturally human error can creep in whenever a person has to perform a repetitive task. 4. Quick to analyseThe results of the online survey are ready to be analysed at any time. View results in real-time so you can act quickly, create graphs for reporting, export data for further analysis and share your results with anyone. 5. Easy to use for participantsThe majority of people that have access to the Internet prefer to answer surveys online instead of using the telephone. With an online survey, participants can pick a moment that suits them best and the time needed to complete the survey is much shorter. Questions that are not relevant to a particular participant can be skipped automatically using SmartSurvey’s Skip logic feature. 6. Easy to use for researchersThe main benefit of online surveys for researchers is that they increase productivity by saving time. Data is instantly available and can easily be transferred into specialised statistical software or spreadsheets when more detailed analysis is needed. 7. Easy to styleAn online survey is an opportunity to imprint your brand in the user’s mind and remind them of the benefits you provide. A web survey can be styled to match your business website with customised backgrounds, images, logo, fonts, final re-direct page and even the URL of your survey. Ensure that your online survey provider supports mobile responsive surveys, enabling you to increase your reach, whilst maintaining your brand across all platforms. 8. More honestMarket researchers have found that participants overwhelmingly prefer to complete online surveys rather than take part in written questionnaires or telephone interviews and usually provide longer and more detailed answers. By designing and sending relevant and targeted surveys, people are more likely to respond with honest answers. 9. More selectiveWith an online survey you can pre-screen participants and allow only those who match your target profile to complete the survey. SmartSurvey’s Live Audience service can help you find survey participants, helping you to reach a specific target audience or demographic with relevant questions that will apply to them. 10. More flexibleThe order of the questions in an online survey can be changed, or questions can be skipped altogether, depending on the answer to a previous question. This way, a survey can be tailored to each participant as he or she proceeds. To sum up, online surveys are a great option for people and organisations who would like to conduct their own research – they are less time consuming, they are cheaper, you get the results faster, and you can transfer and use the data in various applications to answer important questions. Get started now by designing your own online surveys in minutes with SmartSurvey’s user-friendly yet advanced survey software. DATA COLLECTION METHODS
These three manual, paper- based types have corresponding electronic methods:
A further data collection method not covered here is the use of existing data sources, such as administrative files. The success of the survey will depend to a large extent on the suitability of the data collection method chosen. The factors discussed below need to be considered when determining a data collection method that is appropriate for the survey requirements. FACTORS AFFECTING CHOICE OF COLLECTION METHOD Complexity of Topic Types of data Non-response Respondent Preference Resources Available Sampling Frame and the Population PERSONAL INTERVIEWS Personal Interview - Face to Face
Personal interviews are however very expensive to conduct. There are costs involved in personnel, time, and other resources required to obtain, train, and manage an interviewer workforce. Travelling from one respondent to another is another cost component in personal interview and is especially problematic when repeat visits are necessary to catch the respondent while they are available. Data can possibly be subject to bias caused by the interviewer's appearance and attitude as well the way they phrase and rephrase questions and explanations. Also, the respondents may not feel free to disclose sensitive or private information to an interviewer. Computer-Assisted Personal Interview
Respondents can also sometimes take the survey more seriously because a computer is involved. However, the method does have several drawbacks: there is an increased cost in set-up, maintenance of the computer equipment and training of interviewers in the use of CAPI, and the actual interview time increases as responses are coded and edited at the time of the interview. SELF-ENUMERATION METHODS Postal/Mail Survey
The major disadvantages with postal surveys is that they can have a lower response rate, due in part to the difficulty in maintaining accurate address and contact details. The reliance on postal services and respondents completing questionnaires can cause data to be slow to become available due to the lag in time between when the questionnaire is mailed out and the time the questionnaire is returned, although this effect is reduced when surveys are repeated regularly. There is also a limit on the complexity of the questionnaire to avoid confusion or errors, compared to interviewers trained in questionnaire use. This method is not appropriate for potential respondents with limited ability to read or write English unless questionnaires are provided in the appropriate language. Dropoff-Mailback and Dropoff-Pickup Electronic Form or CASI TELEPHONE INTERVIEWS
However, telephone interviews are very limited in the number and complexity of the questions that can be asked and, because of the ease with which the respondent can terminate the interview, non-response and partial non-response can be high. A bias is also introduced because people with no phones or who are rarely available are excluded and it is difficult to produce a reliable sampling frame because of unlisted numbers and changes in addresses (therefore changes in numbers). There are also problems with convincing respondents of the authority behind the survey and the confidentiality of results. Computer-Assisted Telephone Interview
However, CATI is expensive to implement and maintain with extensive training needed for interviewers to perform properly. Interview time is also increased because editing is done whilst the interview is being performed and this can cause increased non-response. What are the disadvantages of mail surveys?Disadvantages of Mail Surveys. It can be difficult to target a specific audience with mail surveys.. The results can be skewed because some people will simply not answer them.. You can't control who will answer your questions or how they answer them.. What is a disadvantage of administering a survey by phone quizlet?(2) disadvantages: loss of anonymity, increased social desirability bias, interviewers tone or demeanor could bias answers. What are telephone surveys?
Which of the following is a disadvantage of mobile phone surveys?Which of the following is a disadvantage of mobile phone surveys? They are unsuitable for research that involves complex and/or long questions and responses. Identify the advantages of self-administered surveys.
What is an advantage of doing an in person survey over a mail survey quizlet?1. Higher response rates compared to mail surveys. 2. Greater flexibility in dealing with the respondents.
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