E commerce as percentage of total retail sales worldwide from 2015 to 2025
It's interesting to look back at e-commerce growth over the last few years and think forward to the future of this industry. As demonstrated by these charts from Statistica, the overall percentage of e-commerce retail sales in the US shot up in Quarter 2 of 2020, accounting for 16% of sales in the US in Q2 2020. Show
The market share of e-commerce within US retail sales now looks to be settling around 13-14% between Q3 2020 - Q2 2021. This constitutes a much larger share than previously to the pandemic, showing that some of the rapid changes to buyer behavior have remained, and we expect to see that continue. Equally, we have watched the overall percentage of e-commerce retail sales in the UK rising to over a third of all retail in the UK in November 2020 and January 2021. It has since decreased slightly, but it will be interesting to follow this trend in the run up to the 2022 holiday season, and into next year. Looking to grow your e-commerce business? We've got practical marketing strategy and planning solutions for online retailers just like you. Our step-by-step marketing tools are proven to generate growth, so you can take advantage of the huge growth potential in e-commerce today. Find out more. Is your E-commerce or Retail business competing online?With so much competition, you need to stand out. Use the RACE Growth Process to win more customers Get started nowWorldwide E-commerce by region 2021The chart below from eMarketer's 2021 global e-commerce report breaks down regional e-commerce growth last year. Leading the way, Latin America grew 36.7%. We saw less growth in the Middle East & Africa, 19.8%, but this is still a commendable growth rate. E-commerce sector growth: Which sectors have the largest share of total sales?As we can see in the chart which depicts the state of play for UK online retail sectors in September 2021, non-store retailers constitute a large section of e-commerce sales. 84.4% e-commerce for this sector is actually a few % down YOY, but still the lion's share of e-commerce sales this month. These sellers have been geared up from the start for the socially distanced retailing model now crucial to so many businesses. On the other hand, department stores, now selling 28.1% online have seen a drop of 15.3% YOY. It's interesting to see that textile, clothing, and footwear stores are enjoying nearly a third of all online purchases, up 5-9% YOY in September 2021. Is your E-commerce or Retail business competing online?With so much competition, you need to stand out. Use the RACE Growth Process to win more customers Get started nowThe changing nature of e-commerce and growthThe global recession and recovery provide opportunities for marketers to refresh their omnichannel customer experiences to win more customers. The following is taken from eMarketer's 2021 forecast:
Furthermore, the forecast predicts that retail e-commerce sales in the US will grow to 23.6% of all sales by 2025, a change of 13.7% YOY, amounting to a total of US $1.648 in sales, the highest prediction yet. This projection shows the growth in digital buyers. The declining percentage change shows that growth rates for e-commerce are declining, although they are still positive. US E-commerce sales 2021The US Government has been cataloging the trend of percentage of e-commerce sales for many years. The overall percentage of sales is not as high as might be expected.
Note that the U.S. Census data counts cooked food, auto sales/repair, and vehicle fuel as part of retail, which understates the U.S. online share of retail compared to European estimates which exclude these. E-commerce growth in 2021 was, naturally, an international phenomenon. Smart Insights members around the world are applying our marketing tools and templates to plan, manage and optimize their marketing strategies. Get started today. Is your E-commerce or Retail business competing online?With so much competition, you need to stand out. Use the RACE Growth Process to win more customers Get started nowCentre for Retail ResearchThe Online Retailing: Britain, Europe, US and Canada research 2020 report from the Centre for Retail Research shows that the retail online retail sector is the main driver of growth in European and North American retailing. UK IMRG data for e-commerce growthThe IMRG-Cap Gemini Index is only available for members who include the largest UK E-commerce and multichannel brands. It's useful for seeing sector-specific trends. Their most recent update, for example, shows these levels of growth: What percent of sales are eDepending on sources and methodology, the share of e-commerce can vary anywhere from 14% to more than 20%.
What percentage of total sales does online sales account for each year?The total online retail sales in 2021 was $870.8 billion.. What is the growth rate of eThe global e-commerce market is expected to grow at a compound annual growth rate of 14.7% from 2020 to 2027 to reach USD 27,147.9 billion by 2027.
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. What is currently the biggest online retail sales category?The latest figures on the top online shopping categories rank fashion as the most popular category of all internet purchases. Of the total ecommerce expenditure worldwide in 2023, consumers are forecast to spend $1.07 trillion on products related to fashion.
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